Paper Challenge 

This was a project set by You Can Now, who provide teams with modern, motivational approaches to building relevant new skills. They work with partners both directly and cross-organisationally. Everything designed and delivered is developed with brilliant subject experts, grounded in behavioural smarts, and enlivened by the experiences of the learners we engage every day. This project was in partnership with Fedrigoni, who are a well-established paper company. They wanted someone who could show their new paper line in a unique way. The concept I came up with was ‘can you walk through a piece of paper?’. It aimed to underline the fact that a single sheet of A4 paper has much diversity that the average person probably wouldn’t even consider. This was truly a unique way to engage people in how Fedrigoni have a new paper line, by making the audience see how interesting paper can be.