Space Jam: A New Legacy - Character Rail

This was a character rail for the Sky UI across Sky Glass and Sky Q. This was to bring attraction to the new movie Space Jam: A New Legacy on Sky Cinema. I explored various types of layouts for each of the characters, I also tried using Title Arts in the different spaces while ensuring I still conveyed the Sky Brand elements. Exploring these different options helped visualise how these elements best complemented each other. Having many versions allowed me to empathise with how a consumer would see this project, thus giving me a hindsight which influenced the character rail used.