Logo Motion

I created this ten second motion for the Brand Umbro. I feel that I have captured the brand’s characteristic by using a sport that is commonly associated with it. The audio used also contains a nostalgic essence, as this is essentially a classic brand. At start of the video, it shows the football pitch, which then fades out and the lines from the pitch start moving to trace the pitch. By using the lines in stroke light effect, it highlights the stealth movement required by players of this specific sport. As the outline of the pitch fades, so do the lines, and just before they fade out there is glitch effect. This effect happens as the transition for the logo to appear.  

 

Audio - 3 Wheels-Up by Kano