Johnson Banks

Cli and Mates

Cli and Mates worked to promote and educate young children on climate change. The main character is ‘Cli’, whose name is derived from ‘Climate’. It is short and easy, therefore well-matched with the young target audience. Mates is also taken from the theme ‘Climate’. The ‘mates’ are the audience, emphasising how Cli and Mates work together to help save the climate. The engagement with the audience is achieved with a short animation fit for children.